Broken link building is the process of getting other websites to link back to your website. This is one of the methods used by the Seo companies that provide search engine optimisation services Gold Coast to most businesses ranking among the top SERPs.
There are many ways to do this, but today we’ll focus on linking from Search Engine Results Pages (SERPs). This is because it’s the most effective way for you to build links that are going to benefit your site.
What is Broken Link Building?
Broken link building is a technique as per the search engine optimisation services Gold Coast provider that can be used to increase the authority of your website. It’s not about finding and buying links but rather finding broken links on other sites and replacing them with relevant, high-quality content that will keep your site at the top of search results.
Broken link building involves:
- Finding websites with broken links pointing to yours
- Replacing those broken links with new ones pointing back to your site
How to do broken link building?
Now that you know the basics of broken link building let’s talk about how to do it.
- Search for broken links on Google and other search engines. You can use a tool like the Broken Link Checker page to find out if there are any broken links in your site or blog content and fix them accordingly (more on how this works later).
- Find a list of sites that allow for link building by using Google’s Webmaster Tools tool and entering “link baiting” into their advanced search box: If you have access to Broken Link Checker or another similar tool, then try searching some more specific keywords related to what kind of website(s) they will be targeting (e.g., “link bait”).
Why Should You Use Broken Link Building as Part of Your Link Building Strategy?
As part of your link-building strategy, you should definitely be using broken link-building. Broken link building is a process whereby you identify broken links on websites and then reach out to the site owner to let them know and offer to replace the broken link with a working link to your website. This is a great way to build quality links because:
You’re providing a valuable service to the site owner by letting them know about a broken link on their site. They will be thankful to you for pointing it out and will likely be happy to add your link as a replacement.
Your link will be added to a page that already has links to high-quality websites. This means that your website will also be perceived as being high-quality by search engines, and your Rankings will improve as a result.
You’re in control of the anchor text (the text that appears when someone clicks on your link), which means you can use keywords that you want to rank for. This is a great way to get highly targeted traffic to your website.
If you’re not already using broken link building as part of your link building strategy, then you’re missing out! It’s a great way to build quality links, improve your Rankings, and get targeted traffic to your website. So what are you waiting for? Start finding some broken links and reaching out to the site owners today! You can also boost your search rankings through link building.
Broken Link Building Benefits
Broken link building is a great way to get your site noticed. It’s an effective way to build up links on high DA sites, and it’s also great for building relationships with other sites. This can be especially useful if you want a certain page of your website (or content) ranked higher in search engines than others by linking out from them.
Here are 5 benefits of broken link building:
- Improve your SEO – One of the great things about BLB is that it can help improve your site’s SEO. When you report a broken link to a website owner and suggest a replacement, they may very well use your suggested replacement. This adds a link to your site on their page, which helps improve your site’s authority and ranking in search engines.
- Get more traffic – If done correctly, BLB can result in more traffic to your site. When you report a broken link and suggest a replacement, the website owner may click through to your suggested replacement to check it out. If they like what they see, they may bookmark your site or even share it with their followers. This can result in a significant increase in traffic to your site over time.
- Build relationships – BLB is a great way to build relationships with other webmasters. When you reach out to report a broken link, you’re opening up a line of communication that can be beneficial for both parties involved. You may find that you have common interests or goals, which can lead to lasting relationships and collaborations down the road.
- Get noticed – BLB is also a great way to get your site noticed by other webmasters and influential people in your industry. When you make a habit of reaching out to report broken links, you’ll become known as a helpful resource that others can rely on. This can open up opportunities for guest blogging, speaking engagements, and other high-profile opportunities that can raise the profile of your business or website significantly.
- Increase your conversions – Finally, BLB can also lead to increased conversions on your site. When you suggest a replacement for a broken link, the website owner may click through to your site to check it out. If they like what they see, there’s a good chance they’ll convert into a customer or client.
Broken link building is a great way to improve your site’s SEO while also getting more traffic and building relationships with other webmasters. It’s also satisfying and fun! If you’re not already doing broken link building as part of your Seo Consulting Services, what are you waiting for? Start reaping the benefits today!
Conclusion
Broken link building is a great tool as per the SEO executives who provide search engine optimisation services Gold Coast for any website to get more traffic. It can also help you to increase your search engine rankings and ranking on Google.
Broken link building is a bit different than other forms of backlink building as it focuses more on creating content around specific keywords rather than just focusing on site architecture or building links manually through spammy tactics like cloaking, keyword stuffing etc.