The United States has had its fair share of economic volatility in recent years, from pandemic interruptions and supply chain shortages to unstable financial markets and now the threat of a recession. While we are not officially in one, brands and consumers are ready for higher expenses and slower economic development. Consumers tend to cut back on spending and set tougher priorities during recessions.
When sales fall, brands frequently respond by dropping prices, deferring new investments, and cutting expenses in critical business areas such as packaging. However, the packaging is an important part of the supply chain and maybe a brand’s best asset for increasing sales and improving consumer loyalty. Here are three ways Custom Influencer Boxes may help your recession-proof your e-commerce business.
Cost Saving with Size Accuracy
During a recession, brands frequently decrease supplier costs and spend as little as feasible. As a result, sourcing ‘standard size’ packaging solutions made by overseas manufacturers might be appealing. These alternatives include basic brown boxes or envelope mailers made from low-grade materials with poor print quality. However, taking this method may end up doing more harm than good to a brand’s bottom line.
Imported packing of poor quality increases the probability of product damage, as well as returns and dissatisfied consumers. Furthermore, these one-size-fits-all solutions sometimes necessitate void-fill solutions, which adds to the expense. While a company may save money at first by using imported boxes, it will most likely wind up spending more on reverse logistics and returns processing in the long term.
Instead, the best method is to use high-quality, appropriately sized personalized influencer box packaging designed just for your product. Custom primary or secondary packaging customized to a product’s design and dimensions is referred to as right-sized packaging. Brands may save money on customs taxes, freight costs, and consumer returns by getting bespoke packaging made in the United States.
Custom Influencer Packaging Innovation that Adds Value
With growing commodities and material prices, some businesses preserve profit margins by lowering product quality or reducing the amount of product in a package.
Rather than reducing product quality or package size, consider investing in custom packaging innovations that add value to the consumer and differentiate your brand, such as:
- Incorporating custom-printed inserts for high-end product presentation
- Incorporating a QR code or other smart packaging features that connect the customer to additional resources
- Using Kraft Outside, White Within print to avoid porch theft while retaining a distinctive marketing experience inside the Custom Boxes.
Tape-sealed boxes are another packaging innovation worth investing in. With a simple opening, Two-Way has two self-sealing tape strips and a built-in tear strip. The first strip is utilized for initial packing closure, while the secondary strip allows for easy returns by your end user.
Save Storage Space
Consumer spending slows as a result of recessions, leaving brands with excess packaging inventory that expires or becomes outmoded. Excess inventory may frequently stymie cash flow, consume important warehouse space, and add to packaging waste. Smart retail and e-commerce businesses are shifting from traditional analog print to digital print. Because digital printing does not require print plates, digitally printed packaging allows firms to better manage their supply chain and use just-in-time inventory. Just-in-time inventory is a system for inventory management in which commodities are acquired from suppliers just when needed, cutting prices, conserving storage space, and limiting waste.
Final Words
While recessions are a fundamental part of the economic cycle, they may have a significant impact on a company’s operations and bottom line. Brands that adapt, properly plan, and use custom-printed influencer packaging will have a higher chance of surviving a recession.